NET 24 - Case Study - Jo Byron
One of the first purposes of a website is to attract attention, yet at the same time give the right impression relevant to the content. This is a wide scope and accordingly, the design and image of the researched sites were extremely diverse. In order to attract an online community, local council sites have to temper a business-like approach with a welcoming, 'friendly' ambience.
almost all the websites researched had good presentation; the designs
had clarity, were well structured, not overly-commercialised, good use
of colour and most importantly, easy to navigate. All these items add
to both the attractiveness of a site and its usability. A local resident
is not going to bother returning to an ugly site where the information
is difficult to retrieve, accessibility is a motivating factor in encouraging
people to come back to the site.
constant similarity in the presentation was the use of images of local
scenery. This is important for a couple of reasons, the first is that
the local user is able to visually identify with the site, it draws
them into the site and establishes a feeling of comfortable familiarity.
The second reason is tourism, it allows the