With regard
to Information Communication Technologies (ICT), "people can use
such systems in order to make connections between each other and between
themselves and information" (Green and Harvey, 1999). This is so
true and we will continue to use them, especially in the burgeoning
area of e-government. However, my findings from this case-study make
me feel that local council websites are vastly under-promoted. As a
result of my research and largely for
my own
interest, rather than a formal survey, I sent an email to 20 people
around the world, asking them how often they accessed their own local
council site. Only 3 of them went to their local authority site regularly
and 12 of them had never accessed their council site at all. I would
recommend that local councils promote their site more ardently through
a non-online medium, perhaps via local newspapers or regional TV.
I found
that the level of interactivity on most sites was weak, people need
to be able to exchange information and that means giving/recieving data.
More local councils should have forums on their sites to allow an online
community to grow. Interestingly enough, there are rarely political
forums on a local council site. It seems that political forums are kept
more as "community of interest" type sites.
The web is not just a one-way vehicle, the Internet provides a two-way
channel - yet no local authority was making use of this feature. Authorities
should be using the web to gain valuable feedback and encourage constituency
involvement with the council. Plenty of sites asked for feedback, but
I didn't come across any which had a dedicated "space" giving
results of community polls or opinions.
There also
seems to be a lack of interaction from community leaders on local council
sites. If the enthusiasm starts at the "top" and these people
are active online, that enthusiasm will often spread throughout the
community.
The reason
some of the above items have not manifested themselves yet is because
the back office administration at the council offices just is not in
place to support this kind of interactivity. Funding & staff with
the correct skill sets are essential for this to happen. As recognition
of the power of the Internet grows, hopefully it will lead to "better
administration transparency and efficiency and also to a better citizen's
access to information, discussion areas and public services" (Romania,
2004).
Inclusive
technology is around, but is not the norm. It would be nice to see local
councils setting a precedent with accessibility techniques such as talking
web pages, mouse free navigation, and relevant graphic images to complement
text.
Finally, local councils should remember that not everyone has a computer
at home. There is no reason, however, why should these people be excluded
from the online community, after all, "technology is a social construction
- the outcome of social and political choice" (Beamish, 1995).
If local councils provided more
public places for internet access, then people without home computers
could combine the experience of
their online community with their public f2f community.