Internationally,
the methods used by local councils to engender a sense of community
are very similar. The content is always informative, diverse and extensively
inclusive, the sites themselves display some level of interactivity
and the presentation usually includes graphics of local scenery or images
depicting various aspects of local life. All of the websites researched
included the following subjects and/or facilties:
Specific
community groups i.e. youth, gay, women, senior citizens
Councilors
online
Local
services, from 'libraries' to 'water supply'
Commmunity
societies & clubs i.e. gardening, historical societies, film
Downloadable
forms & publications
Careers
Vision
statement
Council
meetings
Current local community issues
Tourism
Local businesses
News
and events
Most of
the sites let their users know what their goals/visions are and what
they hope to accomplish for the community. The better sites give contact
details with names and titles, as well as telephone numbers, which "humanises"
the site, thus creating a more approachable environment.
All the
above items are ways in which residents may be stimulated to take interest
in their immediate locale and become involved in community affairs.
Outright requests for online feedback from the council encourage participation,
so do online synchronous and asynchronous chat forums. Even the standard
email contact has its merits in promoting an online community. It too
is a means by which citizens contact their council to give
their opinion - and (ideally) the council then feeds back these opinions
to the community via the website.